Absolutely — I’ve seen so many local brands suddenly blow up thanks to online marketplaces. If you want a good article on how that’s happening, check out "E-Commerce and the Transformation of Indian Retail" https://shayariwali.com/e-commerce-and-the-transformation-of-indian-retail/. It shows how small sellers are leveraging platforms to reach audiences way beyond their cities — even internationally in some cases. The article also covers how these sellers manage logistics, customer service, and brand identity online. It’s a great resource if you’re curious about how small businesses are scaling in the digital era.